Explainer videos are extremely important among small business owners or startup businesses. Another thing for which small businesses are known for is limited budget, therefore, when producing explainer videos, the sword of strict budget is always hanging over the head of small business owners.
If you are considering making explainer video for your business, then you must also have a budget constraint to make sure that the video does not cost you more than it deserves. The lines below give how you can make your own explainer video within budget.
Define The Budget
The first thing you need to make sure before starting video production is defining the budget. You have to consider the kind of video you want for your business, whether it will have actors, presenters, or it will be animated and based on other such factors you make sure that you have a rough idea of the cost you can incur upon its making. Once you have had a rough estimate, then consider whether you can afford a video with such cost, if not, then reconsider the things you want in it and make sure that the estimated cost is within the estimated budget.
Write A Script
If the budget is too stringent, then a strong probability is that you would be writing the script yourself. If you are doing it yourself, then consider using small and short jargons that convey the maximum message in minimum words, speak with the target audience using ‘you’ pronoun and in writing make sure that the problem of the audience and the solution you are providing is amply addressed. Make different versions of the script and once you have finalized one, review it thoroughly.
The second step in making your budgeted video is getting a voiceover recorded for your script. In this regard, you can do the voiceover yourself if your budget does not allow it, or you can opt for different website where freelance voiceover providers offer their service for a few dollars. In the voiceover, make sure that the stress is put on the right words which you wish to convey.
Once you have the voiceover for the video you wish to make, the next step is to shoot the video. If you are shooting a live action video, then you might need the help of friends and peers to keep it under the budget, and if you are considering an animated video, then you can again consider different online platforms where professionals can help you in making an animated video in the minimum cost.
Effects And Review
Once you have shot the video, the second last thing which you need to do is to add whatever effects you can add to the video and once the effects are added review the video. In reviewing the video you yourself can be the judge, however, the recommended way is to have the video reviewed by people who are either professionals or from your target audience to make sure that you have conveyed your message clearly without any fault.
Every business has a respective budget allocated for explainer videos. You should not consider it a downside, rather you should consider it an opportunity that will enable you to look for ways in which you can make a cheaper yet effective explainer video.